'problem solver' boost brainpower
Jacly
Sunny Glassware
2014-12-28 17:05:30
One enterprising Danish firm has now created a beer to boost creativity and even a bottle that ensures you drink the perfect amount.Called the problem Solver,it comes with a scale so you can drink the perfect goldilocks amount based on your weight.University of Illinois at Chicago professor Jennifer Wiley recently concluded that the average man produces his most creative thinking with an alcohol level of 0.075%.Know as the creative peak,it is considered the ideal state for problem solving,inventing and generally coming up with great ideas.Marketing agency CP+B Copenhagen worked with Rocket Brewing to enginner a beer that claims to enable the average person to reach the desired 0.075%.The Problem Solver is a handcrafted India Pale Ale brewed to tickle taste buds and brain cells,the firm says.
It has a refined bitterness with a refreshing finish.The indicator on the bottle makes is easy to find your creative peak.
However,it does warm the approach does have its pitfalls.
Enjoy the right amount will enhance your creative thinking.Drinking more will probably do exactly the opposite,the firm says.
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