Sunny Group Welcomes the New Year 2025

At this moment of bidding farewell to the old and ushering in the new, may our sincerest wishes warm your heart like the morning sun and accompany you on a new journey. The chairman of Sunny Group has some heartfelt words to share with all of us.

TO:
Dear Partners, Friends, and Family,

On this special day, I would like to express my gratitude: 2024 was another successful year for Sunny Group. Each year at this time, I take a few hours of quiet reflection to review our accomplishments, look forward to the future, and address the challenges we have faced.

First and foremost, I extend my deepest thanks to everyone for your hard work over the past year. In an increasingly challenging foreign trade environment, our business department colleagues have worked diligently to maintain customer relationships, delve into customer needs, and deliver satisfactory results. Your efforts have been instrumental in achieving our annual performance targets. Thank you to the dedicated members of the business department who are at the forefront of our operations.

This year also presented significant challenges to the purchasing department, which had to find suppliers offering the best cost-performance while ensuring quality. Meiyang has become a one-stop supplier beyond perfume and wax filling processes, handling complex peripheral products previously unseen. Your ability to meet customer needs and strengthen their confidence in choosing Meiyang is greatly appreciated. Thank you for your tireless efforts.

Thanks to continuous development and innovation, as well as the meticulous design and promotion of each portal website, Sunny Group has established itself as a premier supplier in the minds of customers. Gratitude goes to the design and network operation departments for their contributions.

The quality control team has consistently ensured the highest standards, acting as guardians of Meiyang's reputation. Your unwavering commitment to quality assurance has been invaluable.

We have strengthened internal team building and introduced external financial personnel, enhancing the rigor of our financial affairs and reducing risks. We appreciate the financial department's diligence in ensuring timely payments to suppliers.

Every company trip, monthly birthday celebration, and festival preparation reflects the administration department's thoughtful care. Thank you for your efforts in making these events memorable.

Finally, I would like to thank our strongest support system—the supplier friends behind Sunny Group. Your dedication to meeting deadlines and maintaining quality has provided us with the confidence to succeed. Wishing you a happy and prosperous New Year filled with win-win cooperation.

Reflecting on 2024, I traveled extensively, visiting the United States, Australia, Vietnam, Indonesia, Thailand, and France. Over two months were spent abroad, attending CEIBS courses, visiting companies owned by CEIBS alumni, and touring domestic supplier factories. Engaging in various circles and with foreign clients through activities such as golf has broadened my understanding of today's global environment. Observations from these travels highlight both challenges and opportunities. For instance, during my visit to the U.S., I noticed a significant decrease in Chinese-made products in retail stores. In Vietnam, rising costs and increased competition from multinational corporations present new dynamics.

However, based on recent visits to Southeast Asia and discussions with American customers, it appears that the quality and service levels in Southeast Asian supply chains are not yet sufficient to fully replace our brand customers' needs. We will remain vigilant and continue improving product quality, service levels, and management practices (institutionalizing factory management, optimizing processes, minimizing errors and losses) to reduce costs and increase efficiency. With a strong foundation, we can better navigate market uncertainties and create a brighter future for Sunny Group.

May you find beauty in every corner of your life, turning challenges into motivation to move forward optimistically.

Looking back on the past 365 days, we have experienced both trials and triumphs. These moments converge into a magnificent river of life. Every effort and progress made is precious wealth bestowed by time. On this New Year's occasion, let us express gratitude for the past year, acknowledging the experiences that have shaped us. As we face new challenges, let us remember the key theme for 2025: "Change in Stability and Continuous Innovation."

Picture: Thank you for accompanying Sunny Group through its 5th/10th/15th anniversary. Special thanks to our esteemed leaders Xu and Yang sister for preparing meaningful gifts—golden keys, gold medals, and gold bricks. The year 2025 marks a new beginning and journey. Let us step forward bravely, hand in hand, with a bright vision for the future. Whether the road ahead is filled with thorns or flowers, remember that you are not alone. The blessings of family, friends, and countless strangers are your strongest backing. Let us pursue our dreams together, live up to our youth, and write our own wonderful chapter.

Wishing you all a Happy New Year! Good health and prosperity!