Frank leads Sunny Glassware Co., Ltd.: a glorious journey from "going out" to "going up"
In today's surging wave of globalization, Chinese companies going overseas is no longer a new topic, but how to gain a foothold in the international market and achieve a gorgeous transformation from "Made in China" to "Created in China" is a topic that every entrepreneur must think deeply about. Frank, the general manager of Sunny Glassware Co., Ltd., is such a leader who dares to explore and practice. At the 10th Anniversary Ceremony of the CEIBS Alumni AMP Club, a platform that brings together many business elites, Frank not only witnessed the diverse paths of Chinese companies going overseas, but also strengthened his determination to lead Sunny Glassware Co., Ltd. to bring high-end products such as candlesticks and aromatherapy bottles to the top of the world.
Going out: An ice-breaking journey to open up a global vision
At the ceremony, Frank had in-depth exchanges with leaders from different industries and discussed the challenges and opportunities faced by Chinese companies in the process of globalization. He deeply realized that relying solely on the growth of the domestic market is no longer enough to meet Sunny glassware long-term development, and must bravely take the step of "going out". Therefore, Frank began to layout the overseas market, first choosing those countries and regions with huge demand for high-quality glass candle holder, ceramic candle holder, aromatherapy bottles and other products and similar to Chinese culture as a breakthrough. Through precise market research and strategy formulation, Sunny Glassware gradually emerged on the international stage and achieved the initial transformation from a local brand to an international brand.
Going in: Deep cultivation and integration into local culture
However, Frank knew that it was not enough to just "go out", but more important to "go in" - to deeply understand and integrate into the local market and culture. He led the team to conduct in-depth research on the consumption habits, aesthetic preferences and laws and regulations of the target market, and constantly adjusted product design and marketing strategies to ensure that Sunny Glassware can not only maintain the unique charm of the brand, but also perfectly meet the needs of the local market. At the same time, Frank also actively fulfilled his social responsibilities, participated in local charity activities, and enhanced the brand image, making Sunny Glassware not only a product supplier, but also a bridge connecting Chinese and foreign cultures.
Going up: Innovation-driven, climbing the peak of quality
On the basis of "going out" and "going in", Frank has further strengthened his determination to "go up", that is, to promote Sunny Glassware transformation from a product manufacturer to an industry leader through technological innovation and brand upgrading. He increased investment in R&D and is committed to developing environmentally friendly, energy-saving, and intelligent glass and ceramic products to lead the industry trend. At the same time, Frank also launched a brand internationalization strategy to enhance Sunny Glassware global visibility and influence by sponsoring internationally renowned design exhibitions, art exhibitions and other activities, making the "Made in China" label more shining.
After years of unremitting efforts, Sunny Glassware Co., Ltd. has not only successfully opened the door to multiple international markets, but also set industry benchmarks in multiple fields, achieving a gorgeous transformation from a follower to a leader. Frank's "going out, going in, and going up" strategy not only points out the direction for Sunny Glassware development, but also provides valuable experience and inspiration for many Chinese companies to go overseas.
Today, standing at a new historical starting point, Frank and his team are continuing to explore the globalization path of Sunny Glassware Co., Ltd. with more enthusiasm and firm steps, and moving towards a higher peak. They believe that as long as there is a dream in their hearts and a path under their feet,Sunny Glassware future will be even brighter.