The misunderstanding of market in production competition era 2
Brenda
Sunny Glassware
2014-11-23 20:04:17
It’s better for us to look at this case. The China’s State Drugs Administration announced that banned selling of drugs containing PPA composition. And this has made the CONTAC who have taken 40% market share of over-counter cold medication delisted. The china drugs market reshuffled.
The Nepstar Drugstore has arranged nationwide mass market research after this event, and found that the most concerning point of consumer on cold is rapid curative effect. Since then the Nepstar Drugstore was started to meet with this consumer’s remand and make a rapid curative effect cold drug. And cold drug Yindefei was born under such status, whose brand promises is directly and obviously: treatment cold, fast!
Consumer needs fast curative effect, our product demand is fast! The outlook seems like bright.，however the ending of Yindefei was not so good as they have expected. So why did this happen?
The Nepstar Drugstore has arranged nationwide mass market research after this event, and found that the most concerning point of consumer on cold is rapid curative effect. Since then the Nepstar Drugstore was started to meet with this consumer’s remand and make a rapid curative effect cold drug. And cold drug Yindefei was born under such status, whose brand promises is directly and obviously: treatment cold, fast!
Consumer needs fast curative effect, our product demand is fast! The outlook seems like bright.，however the ending of Yindefei was not so good as they have expected. So why did this happen?
Shenzhen Sunny Glassware Co.,Ltd. engaged in the glass industry for more than 22 years,specialized in the product glass cups,glass candle holder,glass tumbler.For more information,please visit: www.okcandle.com or contact Brenda Chang.Email: sales26@sunnyglassware.com
