The misunderstanding of market in production competition era 2
The Nepstar Drugstore has arranged nationwide mass market research after this event, and found that the most concerning point of consumer on cold is rapid curative effect. Since then the Nepstar Drugstore was started to meet with this consumer’s remand and make a rapid curative effect cold drug. And cold drug Yindefei was born under such status, whose brand promises is directly and obviously: treatment cold, fast!
Consumer needs fast curative effect, our product demand is fast! The outlook seems like bright.,however the ending of Yindefei was not so good as they have expected. So why did this happen?