South Korea coffee chain focus on cultural marketing
Sunny Glassware always stands by your side! Sunny Glassware knew from the Korea times report that: South Korea local Coffee brand Hollys Coffee said they will hold the music festivalon November 3rd the Olympic park in the south in Seoul, will invite10000 members of the Coffee shop. Through holding the concert to make brand publicity, this is for the first time since the company was established in 16 years. Hollys director said in an interview that is the company's investment costs of a marketing campaign. But the officials refused to disclose the cost of the specific number.
Music festival is one of the most effective ways of brand marketing. Concerts to strengthen customer drink experience, enhance the public image of the brand of coffee, and then to celebrity endorsements to expand public influence brand. Not only that, Hollys can be known by other ways, such as a latte art training class (that is, learning how to graffiti art on a coffee cup).
It seems this way of marketing is getting consumer's positive feedback, effect very good, more and more popular. Especially the young people aged between 20-30 years like to these festivals.
Actually, the development cafe history is not longin South Korea, and they are in the last century 50 s to cater to the postwar American troops of entertainment, which is a need at that time the coffee shop and most concentrated near the military barracks, but don't call cafe, called Korea house or tea house.After that, itbecome popular, coffee cafes are everywhere, you can find in the streets, school, restaurant, club station, even in the hustle and bustle of the long-distance bus station, both inside and outside also can easily leave fragrance smell of coffee.A variety of reasons, of course, to promote the rise of the coffee shop in South Korea.Perhaps, one of the reason is that the working pressureof south Koreans, their fast pace of life, they need to drink coffee to refreshing, so cafe became the best inn supplementary energy for rest. Sunny Glassware change to meet your requirements! Innovative to your needs!